PPC for Home Health & Behavioral Health

PPC that buys you admissions and booked clients, not clicks.

Every Patheown ad dollar is tracked to a real paying patient or a recurring therapy client inside your CRM. No more guessing which campaign worked, no more burning budget on traffic that never books a call.

  • Google Ads and Meta campaigns
  • Caregiver and clinician recruitment ads
  • Conversion-tracked to admissions and booked sessions
  • Geo-targeted by service area, condition, and payor
$42
cost per qualified intake lead
$68
cost per booked therapy intake
3.1x
lift in landing-page conversion
1:1
lead-to-admission attribution
The problem

Most marketing agencies are set up to spend money, not produce admissions or booked clients.

Broad keywords, generic landing pages, and zero conversion tracking is the default. Behavioral health practices burn ad spend on tire-kickers who never verify benefits. Home health agencies pay for clicks from family members in the wrong state. Patheown rebuilds your paid acquisition from the bottom up, so every dollar is mapped to an in-network, in-area, ready-to-book lead.
What you get

How Healthcare PPC actually works in your agency.

Google Ads built for intent

Post-discharge searches, Medicare comparison queries, in-market caregiving keywords, condition-level behavioral health searches ("therapist for anxiety", "ADHD evaluation near me", "psychiatrist that takes Aetna"). We bid where families and clients actually decide.

Meta campaigns for deciders

Targeted creative for adult children making the home health call, and for clients ready to start therapy or psychiatry. Trust signals, real outcomes, and frictionless intake flows.

Caregiver & clinician recruitment

Fill open shifts and clinical caseloads faster with creative engineered for hiring CNAs, HHAs, RNs, LCSWs, LPCs, and prescribers in competitive labor markets.

Conversion-tracked to admissions & booked sessions

Server-side tracking ties every click to an intake call, a verified benefits check, and an admission or first booked session. No more guessing at attribution.

Landing pages that convert

Every campaign lands on a dedicated, conversion-engineered page, never a generic homepage.

Weekly optimization cadence

Hands-on weekly tuning of bids, audiences, payor targeting, and creative. Your account manager is a senior media buyer, never a junior.

FAQ

Common questions about Healthcare PPC.

What is the minimum ad spend?+

We work with practices and agencies spending $3k a month and up. Most clients land between $5k and $25k a month in media.

Do you manage the ad accounts in our name?+

Yes. You always own your ad accounts, your data, and your audiences. We operate inside them.

How fast do we see results?+

First leads typically come in week one. Meaningful admission and booked-intake volume compounds from day 30 onward as we tune toward your highest-value patient and client profile.

Free strategy demo

See Healthcare PPC live in your agency.

Tell us about your agency and we will tailor a working demo to your real intake, your real branches, and your real EHR. No pressure. No generic deck.

BAA signed before day one. HIPAA compliant. Typical response within 1 business day.

Book Free Demo